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The idea that some lives matter less is the root of all that is wrong with the world

The idea that some lives matter less is the root of all that is wrong with the world

I believe there is a profound truth in this thought:

(Broiler chicks in South Africa. There is no live footage or disturbing images in the video – some sad ones, but nothing graphic.)



In families, in communities, across countries, this is a truth that we need to face full-on – with a profound realization that animals are part of our understanding of it.

We must come to grips with the realization…

  • that animals are here with us, not for us
  • that there is only one struggle – namely, the evolution of morality
  • that morality cannot be achieved at all if animals are excluded


  • As the single greatest suffering on earth in terms of sheer numbers alone – it is pertinent, therefore, that we look at the atrocious existence of what has become our ‘staple food’ – broiler chickens.

    Thank you all for your vital support of our endeavours.

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